by FP | Nov 13, 2018 | Blog
Welcome to part two of our series on the benefits and challenges of content marketing for consulting firms. In Part 1, we discussed the benefits consulting and professional services firms can enjoy from an effective content marketing program. If you haven’t read...
by FP | Nov 1, 2018 | Blog
After decades of operating in parallel, significant changes in technology and ROI requirements have caused B2B Sales and Marketing groups to revolutionize their relationship. This articles focuses on how these changes have created new opportunities for B2B lead...
by FP | Oct 30, 2018 | Blog
The success of lead generation services for AI solutions depends on accurately targeting and engaging the right buyers with the right use cases. This article discusses the growth of the artificial intelligence market, market challenges that make AI sales lead...
by FP | Oct 26, 2018 | Blog, Uncategorized
This article discusses how software companies can use lead generation services to help them scale, win against consensus-based sales processes, and add value in all phases of their software sales cycle. A Tricky Lead Generation vs. Sales Dynamics Problem for Software...
by FP | Oct 17, 2018 | Blog
This article discusses opportunities to generate consistently high growth by leveraging lead generation services for consulting firms. Growth Opportunities for Mid-Size Consulting Firms The United States alone has nearly half the world’s market share of consulting...
by FP | Sep 26, 2018 | Blog
This article focuses on some of the common issues B2B companies experience during the sales process, and how to solve them with lead generation services. Augmenting your sales team with a dedicated lead generation function (internally or through an agency) will...
by FP | Sep 25, 2018 | Blog
The environment for B2B lead generation is changing significantly. The proliferation of new communication channels and lack of scalability of traditional prospecting tactics can overwhelm sales executives. This article discusses the challenges of traditional sales...
by FP | Aug 13, 2018 | Blog
In this article we’re going to share a strategy framework we use with our clients to execute successful B2B lead generation campaigns. We call this strategy “channel stacking”. The purpose is to leverage multiple targeted channels to reach...
by FP | Jul 18, 2018 | Blog
There are a lot of B2B lead generation services out there. Unfortunately, many providers don’t deliver what they promise. If you’re in the market for B2B lead generation services for your company, here are some valuable tips on selecting the right service...
by FP | Mar 27, 2018 | Blog
Finding and joining LinkedIn Groups suddenly got very confusing with LinkedIn’s latest UI updates. Why not just put a search function on the Groups page? Arrgghhh. Luckily there’s a solution. Here’s how to search, find and join new LinkedIn Groups...
