by FP | Jun 19, 2020 | Blog
We recently noticed that Cleverly.co is running Google ads specifically targeting FunnelProfit. Normally, we just chalk these things up to competitors “doing their thing” and take it as a mild compliment. But Cleverly is claiming that their LinkedIn...
by Lawrence Klamecki | May 28, 2020 | Blog
LinkedIn content marketing is an often-overlooked part of a successful B2B marketing strategy. LinkedIn is a great networking platform to connect with other professionals, but can also be used as an evergreen content platform. By posting content to LinkedIn, you can...
by FP | Jul 17, 2019 | Blog
In this article we explore pay per lead vs. prepaid retainer models for lead generation services. Are you afraid of paying a lead generation agency a fixed monthly retainer in exchange for potentially inconsistent lead flow? Shouldn’t your lead generation agency only...
by FP | Jul 5, 2019 | Blog
When it comes to choosing the best topics for LinkedIn content marketing you want to focus on delivering tangible value to a specific target reader. Selecting the right topic takes several steps to ensure your LinkedIn article performs well. Below we break this into...
by FP | May 20, 2019 | Blog
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In this three-part series Andrew goes in depth about authority marketing strategy, launching and marketing a successful podcast, engaging...
by FP | May 20, 2019 | Blog
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 2 Andrew discusses how to partner with a copywriter effectively, getting knowledge content out of the heads of your executive...
by Lawrence Klamecki | May 20, 2019 | Blog
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 3 Andrew delves into getting results, acquiring new clients, and ramping up the interest and impact of your knowledge content to...
by Lawrence Klamecki | May 17, 2019 | Blog
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. They go into detail about using direct response copywriting to attract new ideal customers and significantly increase conversion rates. In Part 1...
by Lawrence Klamecki | May 17, 2019 | Blog
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 2 Eric discusses how he uses direct response copywriting in a multi-step marketing funnel to optimize conversions, and how to decide what KPIs to...
by Lawrence Klamecki | May 17, 2019 | Blog
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 3 Eric discusses the four key buying stages every prospect goes through, and how to craft effective direct response copy tailored to move them...
