Pay Per Lead vs. Prepaid Retainer Lead Generation

Pay Per Lead vs. Prepaid Retainer Lead Generation

In this article we explore pay per lead vs. prepaid retainer models for lead generation services. Are you afraid of paying a lead generation agency a fixed monthly retainer in exchange for potentially inconsistent lead flow? Shouldn’t your lead generation agency only...
Choosing the Best Topics for LinkedIn Content Marketing

Choosing the Best Topics for LinkedIn Content Marketing

When it comes to choosing the best topics for LinkedIn content marketing you want to focus on delivering tangible value to a specific target reader. Selecting the right topic takes several steps to ensure your LinkedIn article performs well. Below we break this into...
Content Marketing for Lead Generation – What Works?

Content Marketing for Lead Generation – What Works?

The techniques discussed here will optimize your content marketing for lead generation results.  Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to...
7 Ways B2B Content Marketing Grows Your Brand

7 Ways B2B Content Marketing Grows Your Brand

B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. B2B content marketing numbers speak for themselves: 87% of B2B marketers find success using content marketing76% use blogs to bump their bottom lines 81% use articles...
How B2B Lead Generation Works Now

How B2B Lead Generation Works Now

After decades of operating in parallel, significant changes in technology and ROI requirements have caused B2B Sales and Marketing groups to revolutionize their relationship. This articles focuses on how these changes have created new opportunities for B2B lead...
Lead Generation Services for AI Technology Companies

Lead Generation Services for AI Technology Companies

The success of lead generation services for AI solutions depends on accurately targeting and engaging the right buyers with the right use cases. This article discusses the growth of the artificial intelligence market, market challenges that make AI sales lead...
Solving B2B Sales Challenges With Lead Generation Services

Solving B2B Sales Challenges With Lead Generation Services

This article focuses on some of the common issues B2B companies experience during the sales process, and how to solve them with lead generation services.  Augmenting your sales team with a dedicated lead generation function (internally or through an agency) will...