Content Marketing for Lead Generation – What Works?

Content Marketing for Lead Generation – What Works?

The techniques discussed here will optimize your content marketing for lead generation results.  Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to...
7 Ways B2B Content Marketing Grows Your Brand

7 Ways B2B Content Marketing Grows Your Brand

B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. B2B content marketing numbers speak for themselves: 87% of B2B marketers find success using content marketing76% use blogs to bump their bottom lines 81% use articles...
How B2B Lead Generation Works Now

How B2B Lead Generation Works Now

After decades of operating in parallel, significant changes in technology and ROI requirements have caused B2B Sales and Marketing groups to revolutionize their relationship. This articles focuses on how these changes have created new opportunities for B2B lead...