by FP | May 20, 2019 | Blog, Interviews
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In this three-part series Andrew goes in depth about authority marketing strategy, launching and marketing a successful podcast, engaging an...
by FP | May 20, 2019 | Blog, Interviews
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 2 Andrew discusses how to partner with a copywriter effectively, getting knowledge content out of the heads of your executive team, and...
by Lawrence Klamecki | May 20, 2019 | Blog, Interviews
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 3 Andrew delves into getting results, acquiring new clients, and ramping up the interest and impact of your knowledge content to drive...
by Lawrence Klamecki | May 17, 2019 | Blog, Interviews
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. They go into detail about using direct response copywriting to attract new ideal customers and significantly increase conversion rates. In Part 1...
by Lawrence Klamecki | May 17, 2019 | Blog, Interviews
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 2 Eric discusses how he uses direct response copywriting in a multi-step marketing funnel to optimize conversions, and how to decide what KPIs to...
by Lawrence Klamecki | May 17, 2019 | Blog, Interviews
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 3 Eric discusses the four key buying stages every prospect goes through, and how to craft effective direct response copy tailored to move them...
by FP | Apr 21, 2019 | Blog
The techniques discussed here will optimize your content marketing for lead generation results. Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to...
by FP | Mar 28, 2019 | Blog
B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. B2B content marketing numbers speak for themselves: 87% of B2B marketers find success using content marketing76% use blogs to bump their bottom lines 81% use articles...
by FP | Nov 13, 2018 | Blog
Welcome to part two of our series on the benefits and challenges of content marketing for consulting firms. In Part 1, we discussed the benefits consulting and professional services providers can enjoy from content marketing for consulting firms. If you haven’t...
by FP | Nov 1, 2018 | Blog
After decades of operating in parallel, significant changes in technology and ROI requirements have caused B2B Sales and Marketing groups to revolutionize their relationship. This articles focuses on how these changes have created new opportunities for B2B lead...
