FunnelProfit vs. Cleverly: No Comparison

We recently noticed that Cleverly.co is running Google ads specifically targeting FunnelProfit. Normally, we just chalk these things up to competitors “doing their thing” and take it as a mild compliment. But Cleverly is claiming that their LinkedIn...
How Does LinkedIn Content Marketing Work?

How Does LinkedIn Content Marketing Work?

LinkedIn content marketing is an often-overlooked part of a successful B2B marketing strategy. LinkedIn is a great networking platform to connect with other professionals, but can also be used as an evergreen content platform. By posting content to LinkedIn, you can...
Pay Per Lead vs. Prepaid Retainer Lead Generation

Pay Per Lead vs. Prepaid Retainer Lead Generation

In this article we explore pay per lead vs. prepaid retainer models for lead generation services. Are you afraid of paying a lead generation agency a fixed monthly retainer in exchange for potentially inconsistent lead flow? Shouldn’t your lead generation agency only...
Choosing the Best Topics for LinkedIn Content Marketing

Choosing the Best Topics for LinkedIn Content Marketing

When it comes to choosing the best topics for LinkedIn content marketing you want to focus on delivering tangible value to a specific target reader. Selecting the right topic takes several steps to ensure your LinkedIn article performs well. Below we break this into...