Consulting is a high-touch, authority-based business dependent on trust. Whether your firm offers advisory, implementation or training services, how you market to your clients and potential clients is critical. In this post we describe three Infusionsoft campaigns for consulting firms that engage and help convert prospects into long-term clients. We have implemented these campaigns successfully with … Read more
Infusionsoft (now Keap Max) is a gold standard in marketing automation for small and mid-size businesses. However, people still wonder why they should consider Infusionsoft versus an email autoresponder like Mailchimp. To help answer that question, let’s compare Infusionsoft vs. MailChimp for marketing automation. Mailchimp – Easy Peasy (But Limited Functionality) Many small businesses use MailChimp because they can get what … Read more
This FriendBuy review is meant to help you choose the right automated referral program software for your business. We have no affiliation with FriendBuy. We recently implemented FriendBuy into a client’s marketing workflow to create a new referral sales channel for them. FriendBuy is a third-party referral platform that’s used by prominent online businesses such as Dollar Shave Club and BirchBox. FriendBuy Stripe Integration One of the … Read more
Infusionsoft (now called Keap Max) has been the “gold standard” of marketing automation for years. Competitors like HubSpot, Marketo and ActiveCampaign have made big strides in their offerings. But Infusionsoft still has the largest subscriber base and most sophisticated capabilities for small- and mid-sized businesses. Here at FunnelProfit we get great results with Infusionsoft marketing automation … Read more
What Is an Email Funnel? At the most basic level, an email funnel can consist of a simple email capture form, an email list and an automated email responder. Prospects “opt in” to your email list by entering their email address into an opt-in form on your website, social media page, ebook, etc. They typically … Read more
In this article, we’re going to teach you the fundamentals of creating a LinkedIn marketing funnel. This funnel can be created and run by one person or multiple working together for the same company. First, we explain the wrong way people use LinkedIn for lead generation. Then we describe the right way to create a … Read more
A digital marketing funnel is an automated version of a traditional direct sales funnel. Instead of a human sales person, a website, social media account, video, webinar or other digital media is used to generate and close sales leads. Traffic Sources to the Funnel Digital marketing funnels start with a means of generating traffic to attract potential … Read more
Getting engagement on your LinkedIn company page can be one of the biggest marketing challenges businesses face. Promoting your LinkedIn company page properly and publishing engaging topics that drive up shares is essential. This article presents 50 ways to grow your LinkedIn company page. 50 Ways to Grow Your LinkedIn Company Page 1. Ask your employees to add … Read more
Are you at a crossroads with your content marketing and not sure how to get more customers from the organic traffic you have? The internet is full of potential customers for your business. The difficult part is, how do you find the people who are actually interested in your product and convert them into customers? … Read more
Content marketing can be time-consuming, there’s no doubt about it. But, you also know it’s also crucial for your firm’s marketing practice. So how do you rev up your company’s content marketing engine? No other marketing strategy offers you the opportunity to engage with your consumers, capture leads and sales, build brand loyalty and establish … Read more
This two-part article lays out a high-impact content marketing framework for consulting firms designed to attract new client business. This is a practical framework based on core concepts of authority-based content marketing and value-driven selling and can be used to consistently grow your client base over time. This content marketing framework is specifically designed for: … Read more
This is Part 5 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 5: LinkedIn Engagement Actions In order for this high-value LinkedIn outreach strategy to work, you must engage with people on a regular basis. This means inviting relevant people and liking, commenting and sharing content … Read more
This is Part 4 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 4: LinkedIn Automation LinkedIn Automation is an important part of this LinkedIn strategy. You can use a small Google Chrome extension which instructs your LinkedIn profile to do specific actions. Or you can invest in a third-party service that connects … Read more
This is Part 3 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 3: LinkedIn Advanced Search LinkedIn Advanced Search is the tool you use to find your ideal target customers. We recommend you invest in Sales Navigator — it unlocks a lot more search granularity to find the exact … Read more
This is Part 2 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 2: LinkedIn Content Production Content is what gets you attention and establishes your authority and credibility on LinkedIn. Solid content that provides excellent value and is relevant to your ideal customers will get read. … Read more
This is Part 1 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 1: LinkedIn Profile Optimization As the world’s #1 professional network, LinkedIn’s entire value revolves around your personal profile. This means having an optimized profile is essential for a LinkedIn strategy focused on business growth. How People … Read more
This article teaches you how to become a LinkedIn marketing and social media manager earning between $55,000 and $85,000 per year. LinkedIn is an amazing place of opportunity when it comes to social media networks. When you develop solid LinkedIn marketing skills, you can generate significant income because the market demand for LinkedIn social media … Read more
This two-part article was written for consulting firm leaders to help understand the value of content marketing for your firm. Part 1 will explain how content marketing can benefit consulting firms like yours. We will also discuss a specific content marketing success story. Part 2 will dive into some of the challenges of content marketing and how … Read more
Welcome to part two of our series on the benefits and challenges of content marketing for consulting firms. In Part 1, we discussed the benefits consulting and professional services providers can enjoy from content marketing for consulting firms. In Part 2 we’ll discuss some of the challenges faced when implementing a content marketing framework for … Read more
B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. 87% of B2B marketers find success using content marketing 76% use blogs to bump their bottom lines 81% use articles on their website to draw traffic and sales source A good B2B content marketing campaign will create loyalty with … Read more
The techniques discussed here will optimize your results when doing content marketing for lead generation. Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to implement a high ROI content-driven lead generation funnel. If you get the right mix of … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 3 Eric discusses the four key buying stages every prospect goes through, and how to craft effective direct response copy tailored to move them down the buying journey. Lawrence and Eric discuss how to find good copywriters for your business, … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 2 Eric discusses how he uses direct response copywriting in a multi-step marketing funnel to optimize conversions, and how to decide what KPIs to use to measure results. Using Direct Response Copywriting in a Marketing Funnel Lawrence: So let’s dig a … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. They go into detail about using direct response copywriting to attract new ideal customers and significantly increase conversion rates. In Part 1 Eric walks through a step-by-step case study where he increased conversions and reduced time to sale by 500% for a … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 3 Andrew delves into getting results, acquiring new clients, and ramping up the interest and impact of your knowledge content to drive your authority marketing strategy. Getting Clients With a Podcast Lawrence: In your opinion, what could a podcast … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 2 Andrew discusses how to partner with a copywriter effectively, getting knowledge content out of the heads of your executive team, and the vital importance of open sharing as part of an effective authority content marketing strategy. Authority … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In this three-part series Andrew goes in depth about authority marketing strategy, launching and marketing a successful podcast, engaging an audience with creative content, and getting content out of an expert’s head to create impact in your industry. Authority Marketing Strategy … Read more
When it comes to choosing the best topics for LinkedIn content marketing you want to focus on delivering tangible value to a specific target reader. Selecting the right topic takes several steps to ensure your LinkedIn article performs well. Below we break this into three steps to simplify the process. Step 1: Understand Your Target … Read more
LinkedIn content marketing is an often-overlooked part of a successful B2B content marketing strategy. LinkedIn is a great networking platform to connect with other professionals, but can also be used as an evergreen content platform. By posting content to LinkedIn, you can reach your immediate connections and over 575 million other professionals. How exactly does LinkedIn … Read more