Marketing Funnels

Marketing funnels are critically important to attract new leads, collect contact information, engage and indoctrinate prospects, and help convert them into paying customers.

We are experts at designing, implementing and optimizing digital marketing funnels that capture new leads and grow your customers.

Every business has unique offerings, target customers, value points and marketing stacks. You need to design each funnel specifically for the target audience, offer and buying journey you want each prospect to take. There is no such thing as an off-the-shelf canned “funnel” that works for every business. All of our marketing funnels are custom designed.

Contact us to learn more about working with us to build a digital marketing funnel for your business.

7 Marketing Funnel Components

A digital marketing funnel is comprised of 7 components that drive traffic and “funnel” it down to deliver quality leads to your business. While each client project is different, we address each component separately and in unison to deliver maximum performance from your funnel.

  • Traffic Source(s)
  • Custom Landing Page(s)
  • Call To Action (CTA)
  • Lead Capture
  • Integration
  • A/B Testing / conversion rate optimization (CRO)
  • Performance

Optimizing each of these 7 components ensures that your funnel performs at the highest level and generates the greatest ROI.

Funnels We Implement

Content Marketing Funnels

Content Marketing Funnels

Content Marketing Funnels engage and nurture your ideal prospects using high-quality “authority” content.  We create and publish this content on your website and content platforms such as LinkedIn, SlideShare and Medium.  You can funnel visitors to any sort of offer or subsequent content — an email or SMS opt-in, free resource, video, webinar, survey, e-commerce product, affiliate offer, calculator or contact page.

Content Funnels are ideal for attracting highly targeted visitors searching for specific topics and keywords on Google, Bing or Yahoo. This “self targeting” leads to unparalleled visitor quality.  Authority content “leads with value”, educates prospects, and naturally converts them into warm leads and buyers. 

Email Funnels

Email Funnels

Email Funnels are designed to rapidly grow your email list. We use lead magnets, seamless opt-in tools and high-converting landing page designs to drive email list growth. 

Email funnels work hand-in-hand with marketing automation. We can help plan and write your email or SMS campaigns, using well-written subject lines and email content that engages and ascends your list subscribers into paying customers. 

Email campaigns can engage with any type of offer, such as a video course, webinar, physical product, service, survey, subscription, affiliate product, your website content, event, or even joint ventures with partners in your niche.

Webinar Funnels

Webinar Funnels

Webinar Funnels are ideal for selling complex education, technology, consulting and coaching offers. Webinars can be live or recorded (or both). We build webinar funnels using the latest technology with a high-converting registration page and a pre-webinar email campaign to encourage registrants to attend. 

In-webinar surveys, offers and post-webinar email campaigns can be used to convert attendees into paying customers.  A post-webinar email, SMS, call or direct mail campaign can be used to follow up with registrants who did not attend (for example, watch the recording). Finally, attendees can be routed to an email funnel or call funnel to offer additional value and upsell or cross-sell your offerings.

Viral Sharing / Referral Funnels

Viral Sharing / Referral Funnel

A Viral Sharing / Referral Funnel multiplies the exposure of your website or offer by incentivizing shares with a rewards-based referral system. It uses an automated system to track and reward social, email or verbal sharing with free products, contest entries, financial bonuses or other incentives.

Placing the viral sharing offer on the thank you page after a freebie or newsletter signup is ideal, because it creates an opportunity to share what new subscribers just signed up for, costs nothing to them and rewards them with something they want if others join using their link. Companies such as Dollar Shave Club and Paypal have built multi-$billion businesses using viral sharing offers.

Survey Funnels

Survey Funnel

Survey Funnels are ideal for collecting detailed market intelligence and insights from your customers and prospects.

You can use information gathered in surveys to develop new product / service offerings, segment your list, make personalized upsell and cross-sell offers and solicit new ideas for content. Survey Funnels are very effective at increasing engagement and building your prospect list.

LinkedIn Funnels

LinkedIn Funnels

LinkedIn Funnels are designed to engage your network publishing and directly sharing high-quality LinkedIn articles. We call this strategy “outbound inbound” because it directly shares authority content with hundreds or thousands of key individuals (i.e. your ideal customers) using LinkedIn’s unparalleled targeting capabilities. 

We help build your network with ideal target prospects.  Then we create, publish and message your LinkedIn articles directly to those ideal prospects.  In the article itself you can embed a video or a soft call to action (CTA) such as an invitation to discuss further or engage by LinkedIn Messenger.

Engaging with content on LinkedIn in this manner “leads with value”, demonstrates your knowledge and expertise, exposes your brand and value proposition to thousands of potential buyers, and naturally engages them to become customers or followers.  

Call Funnels

Call Funnels

Call Funnels lead prospects to schedule a discovery call or free consultation with you or your sales team.  Phone conversations are essential for high-ticket offers to complete the “last mile” and close sales with interested prospects.  A call funnel can significantly increase the flow of high-ticket customers into your business. 

Call funnels are ideal to position after a video or webinar, and help you close deals with prospects while they are focused on your offer and warmed up. It is essential to have inbound closers trained to handle these calls before you start the flow of leads.

Upsell / Cross-Sell Funnels

Upsell / Cross-Sell Funnels

Upsell / Cross-Sell Funnels drive up your customer value by linking together a sequence of related offers.  This allows you to quickly progress new opt-in leads and low-ticket buyers into larger sales. 

Upsell and cross-sell funnels create an automated chain of ascending offers and sales that substantially increases the LTV of your customer, cash flow and ROI%. 


Marketing Funnel Articles