Getting engagement on your LinkedIn company page can be one of the biggest marketing challenges businesses face. Promoting your LinkedIn company page properly and publishing engaging topics that drive up shares is essential. This article presents 50 ways to grow your LinkedIn company page. 50 Ways to Grow Your LinkedIn Company Page 1. Ask your employees to add … Read more
Are you at a crossroads with your content marketing and not sure how to get more customers from the organic traffic you have? The internet is full of potential customers for your business. The difficult part is, how do you find the people who are actually interested in your product and convert them into customers? … Read more
Content marketing can be time-consuming, there’s no doubt about it. But, you also know it’s also crucial for your firm’s marketing practice. So how do you rev up your company’s content marketing engine? No other marketing strategy offers you the opportunity to engage with your consumers, capture leads and sales, build brand loyalty and establish … Read more
This two-part article lays out a high-impact content marketing framework for consulting firms designed to attract new client business. This is a practical framework based on core concepts of authority-based content marketing and value-driven selling and can be used to consistently grow your client base over time. This content marketing framework is specifically designed for: … Read more
This is Part 2 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 2: LinkedIn Content Production Content is what gets you attention and establishes your authority and credibility on LinkedIn. Solid content that provides excellent value and is relevant to your ideal customers will get read. … Read more
This is Part 1 in a 5-part series describing an effective LinkedIn strategy for selling high value products and services. Part 1: LinkedIn Profile Optimization As the world’s #1 professional network, LinkedIn’s entire value revolves around your personal profile. This means having an optimized profile is essential for a LinkedIn strategy focused on business growth. How People … Read more
This two-part article was written for consulting firm leaders to help understand the value of content marketing for your firm. Part 1 will explain how content marketing can benefit consulting firms like yours. We will also discuss a specific content marketing success story. Part 2 will dive into some of the challenges of content marketing and how … Read more
Welcome to part two of our series on the benefits and challenges of content marketing for consulting firms. In Part 1, we discussed the benefits consulting and professional services providers can enjoy from content marketing for consulting firms. In Part 2 we’ll discuss some of the challenges faced when implementing a content marketing framework for … Read more
B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. 87% of B2B marketers find success using content marketing 76% use blogs to bump their bottom lines 81% use articles on their website to draw traffic and sales source A good B2B content marketing campaign will create loyalty with … Read more
The techniques discussed here will optimize your results when doing content marketing for lead generation. Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to implement a high ROI content-driven lead generation funnel. If you get the right mix of … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 3 Eric discusses the four key buying stages every prospect goes through, and how to craft effective direct response copy tailored to move them down the buying journey. Lawrence and Eric discuss how to find good copywriters for your business, … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. In Part 2 Eric discusses how he uses direct response copywriting in a multi-step marketing funnel to optimize conversions, and how to decide what KPIs to use to measure results. Using Direct Response Copywriting in a Marketing Funnel Lawrence: So let’s dig a … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert Direct Response Copywriter Eric Finnigan. They go into detail about using direct response copywriting to attract new ideal customers and significantly increase conversion rates. In Part 1 Eric walks through a step-by-step case study where he increased conversions and reduced time to sale by 500% for a … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 3 Andrew delves into getting results, acquiring new clients, and ramping up the interest and impact of your knowledge content to drive your authority marketing strategy. Getting Clients With a Podcast Lawrence: In your opinion, what could a podcast … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In Part 2 Andrew discusses how to partner with a copywriter effectively, getting knowledge content out of the heads of your executive team, and the vital importance of open sharing as part of an effective authority content marketing strategy. Authority … Read more
FunnelProfit’s Founder and CEO Lawrence Klamecki interviews expert author, podcaster and digital marketer Andrew S. Kaplan. In this three-part series Andrew goes in depth about authority marketing strategy, launching and marketing a successful podcast, engaging an audience with creative content, and getting content out of an expert’s head to create impact in your industry. Authority Marketing Strategy … Read more
When it comes to choosing the best topics for LinkedIn content marketing you want to focus on delivering tangible value to a specific target reader. Selecting the right topic takes several steps to ensure your LinkedIn article performs well. Below we break this into three steps to simplify the process. Step 1: Understand Your Target … Read more
LinkedIn content marketing is an often-overlooked part of a successful B2B content marketing strategy. LinkedIn is a great networking platform to connect with other professionals, but can also be used as an evergreen content platform. By posting content to LinkedIn, you can reach your immediate connections and over 575 million other professionals. How exactly does LinkedIn … Read more