Authority Marketing Services
Businesses such as consulting, corporate learning and IT services rely on deep expertise to acquire and retain customers. A major success factor for growing a knowledge-based business is the ability to create “market authority” through thought leadership and content sharing.
We develop and execute authority-based marketing campaigns that grow your firm’s industry leadership, build your credibility and increase brand recognition. We achieve this by co-developing impactful authority content with you. We then distribute that content directly to your ideal target prospects across multiple channels.
Our Authority Marketing Services
We run authority-based marketing campaigns that leverage the following channels:
Content Marketing Funnels
We build content marketing funnels that engage prospects across multiple platforms where your B2B prospects spend time researching and learning. We publish high-quality content pieces to LinkedIn, Medium, microsites, social sharing networks and industry hubs. We then promote that content directly to your ideal prospects using social engagement, paid and organic approaches. This exposes your message directly to thousands of ideal target buyers. You get an evergreen “funnel” that attracts engaged prospects to your business for years. Visit our Content Marketing Funnels Service page to learn more >
LinkedIn is an ideal B2B sales and marketing platform used by millions of professionals each day. Our LinkedIn content marketing service builds your network with ideal prospects and engages them directly with high-value content. We collaborate with your team to create unique authority content, including articles, webinars, strategy pieces, event invitations and surveys. We then distribute this content directly to your target prospects on LinkedIn. We also curate custom content pools that post high-quality articles to your LinkedIn stream. You get a 3-10X increase in content engagement, viral sharing of your brand and value message, and a flow of warm prospects into your marketing funnel. Visit our LinkedIn Content Marketing Service page to learn more >
Webinars deeply engage prospects and customers in a captive environment. We produce and promote webinars designed to convert decision-makers into high-value marketing qualified leads (MQLs). We install and set up your webinar platform, help script your webinars, and implement follow-up email and call campaigns. We can also integrate your CRM or marketing automation software to eliminate manual data work and increase lead flow to your sales team.
SlideShare has over 80 million professionals and 18+ million presentations — making it one of the largest knowledge platforms in the world. The majority of SlideShare users view presentations on their mobile devices. This provides direct access to B2B professionals looking for high-quality learning content. We optimize your presentations for SlideShare, then publish and share them widely to drive engagement.
B2B Copywriting Services
We create tightly written, persuasive business-to-business copy that is night and day in terms of reader engagement. We use highly effective storytelling techniques and emotional triggers to engage your ideal sales prospects. This puts your readers into a proper “buying mindset” that helps converts them into long term customers. We “write it right the first time”, freeing up your time to focus on building your business. Visit our Copywriting Services page to learn more >
Two elements are essential for a successful authority marketing campaign:
1) High-quality, engaging content that is relevant to your prospect’s specific pain points or needs, and
2) Making sure target buyers actually consume your content
We create and deliver high-impact marketing content directly to your ideal target buyers. Rather than relying on a “publish-and-hope” approach, we actively deliver your content to prospects so they actually read it.
We call this approach “Outbound Inbound” (TM) because it includes elements of both outbound sales campaigns and inbound content marketing. The goal is to place your firm at the top of the “buying menu” when a purchasing decision arises.
Our campaigns reach your ideal target buyers directly. The content we create delivers real value. This combination puts you head and shoulders above your competition.
Benefits to You
- Fully turnkey “done for you” authority marketing services.
- Ideal for high-value B2B offerings.
- Scales your team up quickly with expert skills at a lower cost than recruiting, training and paying full-time employees.
- Drives engagement through direct delivery of your content to ideal prospects.
- Consistently builds your brand footprint beyond your firm’s network reach.
- KPI reporting allows clear performance and ROI analysis.
- Leverages the content investment you’ve already made by promoting and syndicating it across B2B channels.
- As a partner, we succeed based on integrity and trust. We put our clients’ interests first and work hard to represent your company, brand and investors with the highest level of professionalism.
Schedule a discovery call to learn how our Authority Marketing Services can help grow your business.