Get B2B Sales Leads From LinkedIn
LinkedIn is an ideal B2B sales and marketing platform used by millions of professionals each day. We significantly increase the quantity and quality of your B2B sales leads with our LinkedIn Lead Generation services.
You benefit with greater sales productivity, shorter sales cycles, higher revenue per sale and faster business growth.
LinkedIn has evolved into a platform with three elements of core value: Network Building, Content Sharing and Lead Generation. For best results, it is essential to address all three areas of value. This is important to ensure your brand is communicated effectively and decision-makers are approached with the appropriate messaging.
LinkedIn Lead Generation
Our comprehensive “done for you” LinkedIn lead generation services:
- Deliver targeted B2B sales leads
- Optimize your key employee profiles to present a strong value proposition to potential buyers
- Drive your profile views up by 3-10X
- Build your network with thousands of ideal target customers
- Warm up prospects with useful content and social engagement
- Require minimal time and effort from you
We take a “white glove” approach to LinkedIn lead generation that delivers value first, before leading prospects down the sales engagement path. Our approach generates warm targeted leads from LinkedIn with multiple touches, while building your reputation as an authority in your market.
You get a dedicated Account Manager who learns your business and runs a structured LinkedIn process for you.
IMPORTANT NOTE: Our LinkedIn Lead Generation Service works best for B2B companies with a customer value of USD $25k+. It is not suited to low value or B2C offerings.
Step 1: Account Targeting
For high-value B2B offerings with potentially long sales cycles, it is essential to “80/20” your target account list by first eliminating low-probability candidates.
This means targeting potential customers that meet specific criteria indicating they have a high-probability need for your product or service.
We achieve this by building a target list of accounts and multiple decision-makers within those accounts. We prioritize companies exhibiting buying behavior or trigger events that indicate heightened interest. This reduces wasted time and money, and increases lead quality significantly.
Step 2: LinkedIn Profile Optimization, Network Building & Engagement
Our LinkedIn Lead Generation Service begins by optimizing your LinkedIn profile to present the best value proposition. We then develop hyper-targeted Advanced Searches and send connection invitations to ideal target customers. As we build your network with new prospects, we engage them with “social currency” actions such as content likes and endorsements.
This initial process:
- Drives up your profile views by 3-10X
- Grows your network with thousands of potential buyers
- Dramatically increases your visibility with ideal prospects across LinkedIn
- Quickly moves you up the search rankings
- Leads to warm incoming business inquiries
Step 3: Content Creation & Sharing
After connecting with your ideal target prospects, we send a direct personalized message with a link to a helpful article. We write this article in collaboration with you and publish it on your LinkedIn profile.
Sharing this article directly with new prospects “leads with value”. It educates your prospect, establishes trust and provides an opportunity decide if you are worth speaking to. It also pre-qualifies leads based on their interest level.
Interested prospects will often comment and share your article on LinkedIn, which drives more traffic to your profile. New prospects may reach out to you directly after reading your article.
Step 4: Direct Sales Engagement
After a period of building and warming up your network of ideal prospects on LinkedIn, we will progress to direct sales engagement.
We craft intelligent messages that encourage two-way dialogue on LinkedIn and lead to warm discovery calls with the right prospects.
Whenever possible, we use a “lead with value” approach that addresses the prospect’s specific needs or challenges, and identifies opportunities to discuss a solution in a discovery call.
When a prospect expresses interest in a conversation, we hand off the opportunity so you can take it from there.
An Integrated Approach
LinkedIn is just once piece of a comprehensive B2B lead generation program. LinkedIn lead generation can be paired with direct outreach by phone and email, and an ad-driven sales funnel. Click to learn more about our outsourced Sales Development / ABM Services and Lead Generation Funnels.
“Stacking” lead generation methods considerably increases response rates and allows you to access prospect using the channel that is most comfortable for them. When all elements are in place, our step-by-step multi-channel process generates a consistent flow of high-quality leads and discovery calls. You grow your sales pipeline with minimal effort, allowing you to focus on selling and delivery.
Schedule a consultation call to learn how our Lead Generation Services can work for you.
How Much is This Worth To My Business?
Use the calculator below to discover the dollar value of EACH new customer it brings in.
When you do the math it’s easy to understand the true value of attracting and converting more prospects into customers from LinkedIn.
Get Started with LinkedIn Lead Generation
Schedule a consultation call to learn how our LinkedIn Lead Generation Services can work for you.
