Email Funnels

Email FunnelsWe Design and Implement Email Funnels That Drive Consistent Growth

Email is by far the highest performing digital marketing channel, with click-through rates and ROI significantly greater than social media or paid ads.  Yet most businesses do a poor job at email marketing.

There is a huge performance difference between an email funnel that is properly designed and one that is not.

We approach each Email Funnel engagement using a structured, step-by-step approach.

Step 1: Where Your Email Subscribers are Coming From

We identify your traffic sources and design email campaigns optimized for those sources.

Our Email Funnels can be optimized for any traffic source, including search, social media, video, pay-per-click ads and direct sales channels.

If you want to grow new traffic sources, we will design and implement new Email Funnels specifically for those channels.

Developing Email Funnels for multiple channels and combining them into an integrated system can have a huge impact on your email subscriber growth.

Step 2: Optimizing Your Lead Magnets

We make your lead magnets truly powerful.

Prospects are increasingly interested in getting to know you and your brand before sharing their contact information. The world is awash with freebies like white papers, swipe files, cheat sheets and 14-day trials. If your lead magnet is not compelling then your prospects have no reason to join your email list.

To grow your email list effectively, your lead magnets must have compelling and immediate value.  We work with you to match and optimize your opt-in lead magnets to your ideal customer’s true needs.

Step 3: Capturing Email Opt-Ins

We implement advanced opt-in tools to drive your list growth.

Are your opt-in forms optimized for user flow and experience?  Do you use video overlays? Social media email widgets? Light boxes? Navigation bars?  Text-to-email? Surveys? Webinars? E-books?

Without modern lead capture tools your email list will not grow to its full potential. We help you boost your email list growth by integrating these advanced opt-in tools into your Email Funnel.

Step 4: Increasing Opt-In Rates

We increase opt-in rates by 50% to 300% (or more) by optimizing your landing pages.

Have you wasted money on traffic that doesn’t generate enough email opt-ins? This often happens because inexperienced marketers do not know how to create compelling email opt-in pages.

We use multiple scientifically-proven techniques to increase email opt-in rates (see email funnel infographic). This is done by understanding and communicating with your customers using psychological triggers. These techniques are applied to landing pages and anywhere else you want to capture email leads.

Step 5: Engaging Your Subscribers

We develop effective and engaging email follow-up campaigns that drive results.

The simple truth is most businesses neglect their email subscribers by failing to engage them enough, at the right time or with the right content.

Businesses also neglect to segment their email lists, making it difficult to send the right offers to the right prospects.

We mix engagement messages with up-sell and segmentation messages to progress potential customers to become buyers.  Every email is written and optimized as part of a larger campaign with specific, measurable goals.

We segment your email lists using targeted offers and content.  This enables you to “split off” portions of your list for specific offerings that are relevant to them. Conversion rates go up significantly.

Non-responders and inactive subscribers are targeted separately to  reinvigorate their interest and drive further value for your business.

Sporadic or ineffective engagement can cause subscribers to stop opening and reading your emails, effectively abandoning your list.  If you provide true value to your subscribers, they will stay with you for years. Delivering continuous value ensures your subscribers remain engaged and creates multiple revenue-generating opportunities.

Get Started With Your Email Funnel

Contact Us today to discuss how we can help develop a high-performing Email Funnel for your business.