Capture and Engage B2B Sales Leads with Webinar Funnels
Webinars can be powerful lead generators — particularly for knowledge-based B2B product/service and training offers. We are experts in helping our clients set up, promote and deliver webinars that attract and convert prospects into well-qualified leads.
We install and setup your webinar funnel for you. We drive traffic to your webinar opt-in page, and implement pre-webinar email campaigns to convert registrants into attendees.
We help you script and produce your webinars with proven templates, in-webinar actions and follow up sequences. These steps engage and convert your prospects into customers at a high rate.
We also integrate webinar platforms with CRM and marketing automation software to eliminate manual data transfer and accelerate your lead-to-sales engagement process.
Webinars Are Ideal for Authority-Based Selling
Webinars are essentially captive mini-seminars that require a firm commitment from prospects to attend. When done properly, webinars establish deep brand trust and authority through direct interaction with your prospects.
This personal experience, combined with a typical 45-60 minute time frame, allows you to demonstrate your expertise and lead prospects down a detailed “value path”. You can use case studies, calculations, graphics and other ways to tell a story and educate your potential buyers.
Interactive Capabilities = Positive Engagement
Webinars provide amazing interactive engagement capabilities:
- Capture information about webinar registrants and attendees for future follow-up. Webinars are ideal for building a list of highly engaged potential prospects. You can nurture them repeatedly with additional content, offers or webinars.
- Stream your webinars to many prospects at once. Cloud-based webinar technology can stream webinars to 5 or 200 attendees at once.
- Invite viewers to share the webinar with with social sharing buttons. This boosts webinar viewers 15-20% or more.
- Reward viewers for actions taken during the webinar. Unlock a useful bonus or “freebie” such as a value calculator, software, discounts, or free trial subscriptions. This significantly increases viewer engagement!
- Display a survey link, then show the results of the survey. This polls your viewers and provides immediate feedback.
- Promote an “act now” limited offer to create buying urgency and interest.
- Integrate a live chat plugin to encourage comments and answer questions live during the webinar.
- Capture questions during the webinar privately using a built-in email form, then answer them later.
- Hold one-time live webinars or recorded “evergreen” webinars.
- Display or hide your attendee list.
- Send viewers to a destination page after watching the webinar — an up-sell page, video, product, strategy session or even another webinar.
- Customize nearly any aspect of the webinar experience to match your brand, style and site design.
Eliminate the Pain and Complexity of Setting Up a Webinar Funnel
Setting up a webinar lead generation funnel, webinar content, email and CRM integrations can be complex. This can distract your marketing team from driving attendance to your webinars — resulting in low ROI.
Our Webinar Funnels include:
- Webinar software setup and configuration
- Integration with your marketing automation platform
- Integration with Google Analytics to optimize conversions and allow retargeting
- Webinar registration landing page design and copywriting
- Webinar deck and script templates
- PPC ad campaign and retargeting
- Webinar promotion campaign by LinkedIn, email, phone, etc.
- Email invitations, reminders and sequences
- Webinar testing
- A/B testing offers, story lines, images, colors, titles, lengths, etc.
Get Started With Your Webinar Funnel
Schedule a consultation call to learn how our Webinar Funnel services can help drive new sales leads and growth for your business.