Capture and Engage B2B Sales Leads with Webinar Funnels
Webinars can be powerful lead generators — particularly for knowledge-based B2B product/service and training offers. We are experts in helping our clients set up, promote and deliver webinars that attract and convert prospects into well-qualified leads.
We install and setup your webinar funnel for you. We drive traffic to your webinar opt-in page, and implement pre-webinar email campaigns to convert registrants into attendees.
We help you script and produce your webinars with proven templates, in-webinar actions and follow up sequences. These steps engage and convert your prospects into customers at a high rate.
We also integrate webinar platforms with CRM and marketing automation software to eliminate manual data transfer and accelerate your lead-to-sales engagement process.
Webinars are an excellent sales end lead generation tool for businesses that sell complex offers, such as consulting, technology and education. We help create, promote and deliver engaging webinars to your LinkedIn network, email list and paid audiences.
Our webinar strategy includes:
- Designing high-value webinar content that engages your prospects and establishes your credibility and authority. We can help with your slide deck template, campaign schedule, scripts and bonuses such as spreadsheets or PDFs.
- Promoting your webinars broadly through LinkedIn, your email list, website, paid ads, and other social media channels
- Integrating lead capture, CRM and marketing automation to feed warm webinar registrants and attendees into your sales pipeline
Webinars Are Ideal for Authority-Based Selling
Webinars are essentially captive mini-seminars that require a firm commitment from prospects to attend. When done properly, webinars establish deep brand trust and authority through direct interaction with your prospects.
This personal experience, combined with a typical 45-60 minute time frame, allows you to demonstrate your expertise and lead prospects down a detailed “value path”. You can use case studies, calculations, graphics and other ways to tell a story and educate your potential buyers.
Interactive Capabilities = Positive Engagement
Webinars provide amazing interactive engagement capabilities:
- Capture information about webinar registrants and attendees for future follow-up. Webinars are ideal for building a list of highly engaged potential prospects. You can nurture them repeatedly with additional content, offers or webinars.
- Stream your webinars to many prospects at once. Cloud-based webinar technology can stream webinars to 5 or 200 attendees at once.
- Invite viewers to share the webinar with with social sharing buttons. This boosts webinar viewers 15-20% or more.
- Reward viewers for actions taken during the webinar. Unlock a useful bonus or “freebie” such as a value calculator, software, discounts, or free trial subscriptions. This significantly increases viewer engagement!
- Display a survey link, then show the results of the survey. This polls your viewers and provides immediate feedback.
- Promote an “act now” limited offer to create buying urgency and interest.
- Integrate a live chat plugin to encourage comments and answer questions live during the webinar.
- Capture questions during the webinar privately using a built-in email form, then answer them later.
- Hold one-time live webinars or recorded “evergreen” webinars.
- Display or hide your attendee list.
- Send viewers to a destination page after watching the webinar — an up-sell page, video, product, strategy session or even another webinar.
- Customize nearly any aspect of the webinar experience to match your brand, style and site design.
Eliminate the Pain and Complexity of Setting Up a Webinar Funnel
Setting up a webinar lead generation funnel, webinar content, email and CRM integrations can be complex. This can distract your marketing team from driving attendance to your webinars — resulting in low ROI.
Our Webinar Funnels include:
- Webinar software setup and configuration
- Integration with your marketing automation platform
- Integration with Google Analytics to optimize conversions and allow retargeting
- Webinar registration landing page design and copywriting
- Webinar deck and script templates
- PPC ad campaign and retargeting
- Webinar promotion campaign by LinkedIn, email, phone, etc.
- Email invitations, reminders and sequences
- Webinar testing
- A/B testing offers, story lines, images, colors, titles, lengths, etc.
Get Started With Your Webinar Funnel
Schedule a consultation call to learn how our Webinar Funnel services can help drive new sales leads and growth for your business.