by FP | Apr 21, 2019 | Blog
The techniques discussed here will optimize your content marketing for lead generation results. Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to...
by FP | Mar 28, 2019 | Blog
B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. B2B content marketing numbers speak for themselves: 87% of B2B marketers find success using content marketing76% use blogs to bump their bottom lines 81% use articles...
by FP | Nov 13, 2018 | Blog
Welcome to part two of our series on the benefits and challenges of content marketing for consulting firms. In Part 1, we discussed the benefits consulting and professional services providers can enjoy from content marketing for consulting firms. If you haven’t...
by FP | Nov 1, 2018 | Blog
After decades of operating in parallel, significant changes in technology and ROI requirements have caused B2B Sales and Marketing groups to revolutionize their relationship. This articles focuses on how these changes have created new opportunities for B2B lead...
by FP | Oct 30, 2018 | Blog
The success of lead generation services for AI solutions depends on accurately targeting and engaging the right buyers with the right use cases. This article discusses the growth of the artificial intelligence market, market challenges that make AI sales lead...
by FP | Oct 26, 2018 | Blog
This article discusses how software companies can use lead generation services to help them scale, win against consensus-based sales processes, and add value in all phases of their software sales cycle. A Tricky Lead Generation vs. Sales Dynamics Problem for Software...
by FP | Oct 17, 2018 | Blog
This article discusses opportunities to generate consistently high growth by leveraging lead generation services for consulting firms. Growth Opportunities for Mid-Size Consulting Firms The United States alone has nearly half the world’s market share of consulting...
by FP | Sep 26, 2018 | Blog
This article focuses on some of the common issues B2B companies experience during the sales process, and how to solve them with lead generation services. Augmenting your sales team with a dedicated lead generation function (internally or through an agency) will...
by FP | Sep 25, 2018 | Blog
The environment for B2B lead generation is changing significantly. The proliferation of new communication channels and lack of scalability of traditional prospecting tactics can overwhelm sales executives. This article discusses the challenges of traditional sales...
by FP | Aug 13, 2018 | Blog
In this article we’re going to share a strategy framework we use with our clients to execute successful B2B lead generation campaigns. We call this strategy “channel stacking”. The purpose is to leverage multiple targeted channels to reach...
