by FP | Mar 18, 2018 | Blog
Across the board, leading marketers point to email as a top driver of lead generation, even ahead of search engine optimization and social media tactics. By following outbound email best practices — such as smart list segmentation, thorough A/B testing, customized...
by FP | Mar 16, 2018 | Blog
If you’re convinced that implementing an outbound email lead generation program is the best way to connect with your potential customers and build a pipeline of leads, the next question you may be asking is: “Can I do this on my own or do I need the help of an email...
by FP | Mar 6, 2018 | Blog
While outbound email continues to be one of the most effective tools for lead generation, without solid help with your email lead generation program, there can be a lot of pitfalls. By engaging a professional for your outbound campaigns, you’ll spend more time...
by FP | Feb 27, 2018 | Blog
Despite the fact that email is the “old dog” of the digital marketing world, it continues to be one of the most effective channels for B2B lead generation and one that has more than stood the test of time. As of last year, there were an estimated 3.7...
by FP | Feb 6, 2018 | Blog
So, you’ve found your LinkedIn lead generation guru and all systems are go with your well-planned lead gen program — what’s next? Scrupulous monitoring of your LinkedIn efforts are imperative not only in terms of creating a steady flow of incoming leads, but also in...
by FP | Feb 2, 2018 | Blog
They say that asking for help is the hardest step — but also the most important — in overcoming obstacles. And that sentiment rings especially true in the world of LinkedIn lead generation. You may think to yourself, “I’m smart and social media savvy. I...
by FP | Feb 2, 2018 | Blog
We’ve spoken many times about the unmatched benefits of using LinkedIn for lead generation. A strong LinkedIn strategy can save time and money while delivering top-quality sales leads. We also see LinkedIn lead generation as a critical part of a comprehensive...
by FP | Feb 2, 2018 | Blog
So, you’ve read through our recent posts on nailing your sales goals with LinkedIn lead generation and finding your LinkedIn lead gen guru, and you’re ready to take the next step and hire expert help? Great! What NOT to Do When Hiring a LinkedIn Lead...
by FP | Feb 2, 2018 | Blog
If you’re not using LinkedIn as a vital part of your sales strategy, you’re truly missing out on one of the most powerful selling tools available. LinkedIn offers sales organizations many advantages for prospecting and lead generation. With more than 500...
by FP | Jan 8, 2018 | Blog
A Digital Marketing Funnel is an automated version of a traditional direct sales funnel. Instead of a human sales person, a website, social media account, video, webinar or other digital media is used to generate and close sales leads. Traffic Generation Digital...
