by FP | Apr 21, 2019 | Blog
The techniques discussed here will optimize your content marketing for lead generation results. Leveraging this knowledge will help cast a wide lead capture net that targets, engages and converts prospects into qualified sales leads. The goal here is to...
by FP | Mar 28, 2019 | Blog
B2B content marketing is a significant factor in growing a company’s brand and bumping up ROI. B2B content marketing numbers speak for themselves: 87% of B2B marketers find success using content marketing76% use blogs to bump their bottom lines 81% use articles...
by FP | Nov 13, 2018 | Blog
Welcome to part two of our series on the benefits and challenges of content marketing for consulting firms. In Part 1, we discussed the benefits consulting and professional services providers can enjoy from content marketing for consulting firms. If you haven’t...
by FP | Nov 1, 2018 | Blog
After decades of operating in parallel, significant changes in technology and ROI requirements have caused B2B Sales and Marketing groups to revolutionize their relationship. This articles focuses on how these changes have created new opportunities for B2B lead...
by FP | Oct 30, 2018 | Blog
The success of lead generation services for AI solutions depends on accurately targeting and engaging the right buyers with the right use cases. This article discusses the growth of the artificial intelligence market, market challenges that make AI sales lead...
